What ScoMo means by ‘transition’: a quick guide to climate change spin

The prime minister’s words promoting fossil fuels are loaded with meaning — they just don’t mean what they say.

Scott Morrison covid-19
Prime Minister Scott Morrison. (Image: AAP/Mick Tsikas)

Scott Morrison is very much at home spinning the story for the fossil-fuel industry, with phrases like “gas-led recovery” and “transition fuel” leading his government’s messaging to sell the case for gas.  

The term “transition” is rich in the promise of better days to come. For a government wrenched away from coal, the messaging speaks of a commitment to change — the idea that “we’ve heard your concerns and we’re acting”.

At the same time “transition” is utterly meaningless if you don’t know how long it will take to get where we’re going — or even where the destination is. 

Want to know where Scott Morrison got his ideas on messaging?

Register your email address to get FREE access on a 21-day trial.

Leave a Reply

Your email address will not be published. Required fields are marked *